White Space Opportunity

White Space Opportunity –  An area you don’t have any content for or an unaddressed issue that requires information or a solution. No framework or protocol to fix the problem–only the tag line “white space opportunity” to define the deficiency.

 

“Oh, don’t worry about the mission statement yet, that’ll be a WHITE SPACE OPPORTUNITY that I’ll get to later.”

[Contributed by Chris Schulz]

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