Total Cost of Ownership

Total Cost of Ownership: including all costs that associated with being a customer which often means intangible costs such as lack of headaches, ability to get assistance quickly, reliability, etc. “Customer: So why should we go with a national account deal since it will be 6% more expensive? Response: Well, you should focus on obtaining the lowest TOTAL COST OF OWNERSHIP which is what you will have with us as a national account.”

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